This project was a promotional web page celebrating the 90th anniversary of Nissan.
The goal was to create a visually engaging experience that highlights Nissan’s history and innovation while keeping the information easy to explore for users.
My role was responsible for the UI design and layout structure.
I designed the page in Figma, focusing on visual hierarchy, typography, and image composition to create a premium brand feeling.
Web Design
Problem
For the special landing page, the client wanted fun and playful animations that still aligned with the Nissan brand. I contributed by designing sections of the page and proposing animation ideas that balanced playfulness with brand consistency.
One of the main challenges was balancing large visual storytelling with clear information structure.
Since this is an anniversary page, it needed to feel celebratory and immersive, but users still needed to quickly understand the content.
Solution
To solve this, I used a strong hero section with large imagery to immediately communicate the brand and milestone.
Then I structured the page into clear content sections so users could easily scan the information while still enjoying the visual storytelling.
I also designed the layout with responsive behavior in mind so the large visuals and text hierarchy would still work well on smaller screens.
Impact
The impact of this design was creating a strong brand storytelling experience that highlights Nissan’s long history while keeping the page easy to explore.
The structure helps guide users through the anniversary narrative while maintaining a premium and celebratory tone.
