Visionary

Visionary – Akihabara-based HR service helping professionals break into fast-growing sectors like IT, web, gaming, VR, the metaverse, and live streaming.

Web Design | Illustration

Problem

Although Visionary provides recruitment services in high-growth industries, the website presents several usability and trust issues that negatively affect user engagement. The overly rigid, corporate tone and dark color palette create a heavy and unapproachable impression, making users hesitant to make inquiries. In addition, the large number of pages causes key information to feel scattered, making it difficult for users to quickly find relevant job opportunities. Visionary’s strengths, values, and vision are also not clearly communicated, which ultimately weakens trust and credibility.

Solution

The redesign aims to create a bright and trustworthy impression by introducing a warmer, more approachable visual concept that increases user confidence in Visionary. Key information is consolidated into a single, streamlined page to reduce complexity and allow users to easily search for relevant job opportunities and submit inquiries. At the same time, Visionary’s mission and value proposition are clearly communicated, reinforcing its commitment to meaningful matches and helping users feel confident in choosing the service.

Communicating Visionary through Illustration and Motion

Instead of using stiff stock photos, the new design uses human-centered illustrations and subtle motion to express Visionary’s friendly and approachable brand image.

Showing the Internal Culture

Content was streamlined and a storytelling section was added to visually communicate Visionary’s working style and company culture.

Clear and Intuitive Navigation

Instead of using stiff stock photos, the new design uses human-centered illustrations and subtle motion to express Visionary’s friendly and approachable brand image.

Simple and Easy-to-Understand Graphics

Instead of using stiff stock photos, the new design uses human-centered illustrations and subtle motion to express Visionary’s friendly and approachable brand image.

Communicating Visionary through Illustration and Motion

Instead of using stiff stock photos, the new design uses human-centered illustrations and subtle motion to express Visionary’s friendly and approachable brand image.

Showing the Internal Culture

A new storytelling section helps users understand how the company works, with compact, clear content.

Clear and Intuitive Navigation

Menus now clearly separate internal and external links, and simplified graphics make information easy to grasp at a glance.

Clean and Easy Graphics

We simplified complex visuals, creating clean graphics that communicate key messages at a glance.

year

2023

tools

Figma

Communicating Visionary through Illustration and Motion

Instead of using stiff stock photos, the new design uses human-centered illustrations and subtle motion to express Visionary’s friendly and approachable brand image.

Communicating Visionary through Illustration and Motion

Instead of using stiff stock photos, the new design uses human-centered illustrations and subtle motion to express Visionary’s friendly and approachable brand image.

Showing the Internal Culture

Content was streamlined and a storytelling section was added to visually communicate Visionary’s working style and company culture.

Clear and Intuitive Navigation

Instead of using stiff stock photos, the new design uses human-centered illustrations and subtle motion to express Visionary’s friendly and approachable brand image.

Simple and Easy-to-Understand Graphics

Instead of using stiff stock photos, the new design uses human-centered illustrations and subtle motion to express Visionary’s friendly and approachable brand image.