Skyview

I worked as the designer for Skyview’s brand renewal, a helicopter sightseeing tour service in Japan. My role focused on creating a new logo, defining the color palette, and designing key promotional materials to refresh and unify the brand identity.

Branding

Problem

The old logo did not clearly represent Skyview’s helicopter sightseeing service and felt too stiff and business-oriented. The brand needed to express more fun, enjoyment and friendliness to better reflect the experience it offers.

Solution

I created a more meaningful logo that reflects Skyview’s vision, along with a color scheme that represents the brand and resonates more strongly with customers using the service.

The image featured at the top of the about us page #2

New Logo Concept

Sky / Cloud

“Sky” evokes the clouds and airiness of flying, reinforced by an eye icon. Together, the logo intuitively communicates Skyview’s new aerial experience.

View / Eye

“View” represents sight and perspective.
An eye icon is incorporated into the logo to highlight the unique viewpoints and panoramic scenes visible from a helicopter.

Through Trials and Error

By learning more about the depth of Skyview’s vision, I explored several rough concepts and logo ideas before refining the final direction.

Representing Vision and Mission

Through detailed branding guidelines, I established clear rules that consistently reflect and carry forward the brand’s mission and vision.

Color Palette

The AirX Skyview palette uses blues and sunrise yellow to evoke freedom, excitement, and approachable sky experiences for all ages.

Brand Guidelines

I created a comprehensive brand guideline for Skyview, including typeface, iconography, color palette, photography, and logo usage rules, making it easy for team members to maintain a consistent brand identity.

Through Trials and Error

Instead of using stiff stock photos, the new design uses human-centered illustrations and subtle motion to express Visionary’s friendly and approachable brand image.

Representing Vision and Mission

Through detailed branding guidelines, I established clear rules that consistently reflect and carry forward the brand’s mission and vision.

Color Pallete

Menus now clearly separate internal and external links, and simplified graphics make information easy to grasp at a glance.

Brand Guidelines

We simplified complex visuals, creating clean graphics that communicate key messages at a glance.

year

2023

tools

Figma

Through Trials and Error

Instead of using stiff stock photos, the new design uses human-centered illustrations and subtle motion to express Visionary’s friendly and approachable brand image.