AIROS Skyview Social & Web Campaigns
Lead designer for web and social media campaigns, focused on performance-driven creative. Projects included website banners, listing page thumbnail renewals, social media banners, and short-form social videos for paid and organic campaigns. Collaborated closely with marketing to optimize creative performance based on CTR, engagement, and booking metrics.
Social video, Thumbnail redesign, Listing page optimization, Banner Design
Challenge
Several campaigns and listing pages were underperforming in terms of CTR and conversion.
The objective was to:
Increase click-through rate
Improve booking conversions
Strengthen first-impression visuals
Optimize ad performance (CTR & CPC)
Strategy
I approached each asset with a performance-first mindset:
Redesigned thumbnails for stronger visual hierarchy
Improved typography clarity for mobile viewing
Adjusted color contrast for higher feed visibility
Refined messaging for faster cognitive processing
Tested multiple variations to identify high-performing creatives
Website Thumbnail Optimization
Redesigned each listing page thumbnails for seasonal promotions and campaign rollouts to improve first-impression impact and click performance in the service website.
Key Performance Highlights:
Thumbnail CTR: 25% → 40%
Bookings Impact: 5 → 15
Improved first-view engagement and click intent
Social Media Video
Paid and unpaid social video campaigns were launched to improve awareness and drive qualified traffic in multiple languages. Initial creatives required stronger first-frame impact and clearer messaging to compete in fast-scrolling mobile feeds.
Key Performance Highlights:
Paid Ad Video: CTR 4.22%
Campaign Video : CTR 10.51%
Mt. Fuji Video: CTR 11.46%
Banner Ad Optimization
Redesigned and optimized banner ads for paid and organic campaigns to improve visibility, messaging clarity, and click-through performance. Collaborated closely with the marketing team to A/B test creative variations and iteratively update banners weekly based on performance metrics.
Key Performance Highlights:
Jet Campaign Banner: CTR 1.23% → 5.85%
Other campaign banners showed measurable improvements in engagement (CTR ↑, CPC efficiency ↑)
